ITV have said they will invest an extra £36 million into their multi-channel programming budget - which will be divided between existing digital channel ITV2 and the planned ITV3 which will launch later this year.
Announcing the investment ITV CEO Charles Allen told reporters yesterday: "Just four months after the creation of ITV Plc our strategy is delivering. The merger has enabled us to attract and retain the best talent in the industry. Already the benefits of one ITV are apparent in our performance and efficiency. We have a strong foundation for the ambitious plans we have to grow our business."