Jay-Z fails to get Rocawear name on New York arena

Jay-Z has failed in a bid to have the Continental Airlines Arena in New York rebranded as the Rocawear Arena, ie named after his clothing line. The naming rights to the venue were up for grabs after the airline decided to end its sponsorship, and Jay was known to be bidding for them, but the venue's owners have done a deal with another clothing maker - Izod - instead. Jay-Z is also a co-owner of the New Jersey Nets basketball team who currently play at the arena, though they are thought to be moving to a new arena sometime next year anyway.