Following the news Forever Broadcasting have sold the Liverpool branch of Juice Radio to Absolute, it was announced yesterday the Brighton version of the station has also been sold. Juice Brighton has been acquired by Brighton & Hove Radio Ltd, a new company formed by the people who originally set up Surf 107.2 - the station that Forever re-branded as Juice when they bought it in 2000.
One of the new company's directors, Steven Stark, told reporters: "We are thrilled to announce that Juice 107.2 is coming home. Brighton is really buzzing at the moment. The existing management team has made great progress over recent months and there couldn't be a better time to be investing in the future of this dynamic young business."
Fellow director Daniel Nathan added: "We passionately believe that the city's only dedicated local radio station should live and breathe Brighton. We look forward to working with the existing management team to create a radio station that truly reflects the people, places and sounds of our unique home town."
As part of the same deal Brighton & Hove Radio Ltd also acquire Forever Broadcasting's 35% stake in neighbouring Splash FM in Worthing.