Mar 25, 2008 • 1 min read

Just two bidders reportedly still in running for Virgin Radio

Reports suggest Scottish Media Group is considering only two offers for Virgin Radio, with Global Radio's bid still possibly on the table depending on its GCap deal.

More radio takeovers, and some reports this weekend suggested Global Radio was out of the running to buy national pop/rock radio station Virgin Radio which, as previously reported, has been put on the market by current owners Scottish Media Group.

One report, in the Sunday Mail, said SMG was now only considering two offers for its radio station, one for talkSPORT owner UTV and another from JACK fm owners Absolute Radio. An offer from a Malaysian company called Astro All Asia Networks, who were reported to have bid last month, is also said to have been rejected by SMG chiefs. That said, another report said that Global's bid was still on the table - it may be that the future of that bid may depend on Global's success, or not, in securing GCap tomorrow.

While SMG is able to sell the national pop/rock radio licence, it will be up to the Virgin Group as to whether the successful bidder will be able to continue to use the Virgin Radio name. Quite how that limitation on SMG's use of the Virgin Radio name figures into the takeover talks I'm not sure.

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