Pepsi have announced that Destiny’s Child’s Beyonce Knowles will its latest pop frontwoman in the US. Knowles will take over from Britney as the face of the brand when Spears’ contract runs out at the end of the year. Knowles will appear in two TV commercials, radio and internet ads and on in-store promotional materials. Pepsi also has an option to sponsor the 2003 solo concert tour Knowles is rumoured to be considering.
Dec 19, 2002
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1 min read
Knowles is Pepsi's new pop face
Pepsi has named Beyonce Knowles as its new US pop face, succeeding Britney Spears when her contract ends, with an option to sponsor a possible solo tour.