London venue Koko launched a new partnership with Marshall on Friday, with the opening of the Marshall Vinyl Rooms within Koko's members club, The House Of Koko.
An official announcement says that the Marshall Vinyl Rooms will allow Koko members to "experience Marshall's portfolio of speaker products and headphones", as well as hosting a new monthly content series featuring artists being championed by the two companies.
That builds on Marshall's existing support for Koko TPC, a series of new talent showcases presented in different venues around the world.
Says Seb Croft, MD at Koko Studios: "Since 1962, Marshall has been an iconic and defining brand in music and culture, founded by the godfather of loud, Jim Marshall OBE. We are extremely excited about what the future will bring and this partnership is something that is going to add huge value to breakthrough talent in the UK by providing a global platform for them to perform".
Marshall Group CMO Nick Street adds: "Marshall couldn't be more excited to be partnering with Koko. We are very much looking forward to bringing to life our shared passion for supporting musicians and elevating the act of listening to music. Together we have an opportunity to amplify voices and communities and to provide a platform where we can experience new breakthrough talent across a diverse set of genres".