Levi's have announced that they have recruited Blur and Unkle for their new US TV ads.
The first ad titled 'Car' will air in July and feature music from Blur. The ad will only be shown during certain shows. The brief is: a young man's relentless quest to tame an 'escaped' car that is running wild.
The second ad is 'Horse', and featuring music from Unkle will be aimed at women. The brief is: a modern fantasy backdrop, the star and her horse unite to test the laws of gravity and reality.