The US division of live entertainment conglom Live Nation has forged a partnership with London based Last.fm which will see the live music firm provide the music recommendation service's 15 million users with concert information and ticket purchase links. The live music information Live Nation provides aims to utilise Last.fm's music profiling technology so to provide music fans with gig news relevant to their music tastes.
Confirming the partnership, Live Nation's Bryan Perez told reporters: "Our objective is to make LiveNation.com the world's definitive online live music destination where fans can search for concerts, buy tickets and connect with other fans. Partnering with Last.fm is an important step in pursuing this goal".
It's not clear if the partnership will expand to Europe, where Last.fm also has a significant membership base, of course.