London-based advertising agency Sold Out has announced it has retained the contract to manage Live Nation UK's advertising account, having won against pitches from three other agencies. I must remember to send them a CMU rate card.
Sold Out handle their Live Nation account in association with advertising major OMD. Sold Out's MD Adrian Francis told CMU: "We believe that we offer the best of both worlds to Live Nation - the boutique specialism and expertise of Sold Out combined with the international reach and scale of OMD".
The UK MD of live music firm Live Nation, Paul Latham, added: "We are very happy to retain Sold Out and OMD. They have demonstrated that they continue to offer us the best solution for what we need".