Well, that was confirmed quickly. After all that recent speculation that Nickelback would be the fourth band to sign a multi-million dollar 360-degree style deal with Live Nation, the live music conglom have announced they have, indeed, done a deal with Chad Kroeger et al. The deal will, as expected, include recordings, video projects, merchandising, sponsorship, and endorsements as well as touring. That said, the band have two more albums to deliver to their current record label - Warner label Roadrunner - so they won't start releasing records via Live Nation Artists for a while. The deal is reportedly worth somewhere between $50 million and $75 million. Live Nation boss Michael Rapino has previously said that the company would sign up four major artists to its new 360-degree deal division this year, which presumably means the Nickelback deal is the last for a while.
Jul 8, 2008
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1 min read
Live Nation sign Nickelback
Live Nation has signed Nickelback to a multi-million dollar 360-degree deal covering recordings, merchandise, sponsorship and touring, reportedly worth $50-75 million.