Talking of music industry seminars, we promised you more information on the London Calling event, and we never break a promise (well, we rarely break a promise). As previously reported, London Calling is a new convention for the dance and electronic industry taking place this weekend (10 and 11 Jun) at the Earls Court exhibition centre. Alongside some fine sounding showcases will be a series of seminars, including a load organized by FRUKT Music Marketing all about the music industry in the digital age. Those seminars take place this Friday (10 Jun) and stack up like this:
12.00pm-12.45pm: Digital Music Stores
An overview of the main and most interesting services currently active, considering the different propositions of each. Who are the most interesting and innovative niche services especially in the area of electronic, dance and urban music?
1.15pm - 2.00pm: Exploiting Revenue Opportunities On Mobile
Not just ringtones! Mobile phones are something that consumers have with them at all times. How can this market potential be best realised and grown by content owners?
2.30pm - 3.15pm Online Distribution
An overview of the process involved in getting your content and your artists ready for fixed-line downloading. Moderated by Rights Router's Steve Johnson with the Official Chart Company's James Gillespie, Bleep.com's Chris McGrail, and Artist First's Mark Bjornsgaard.
3.45pm - 4.30pm: Direct Marketing
Marketing has traditionally been based around releases, where consumers are bombarded with marketing messages. With online and SMS marketing, the overheads are dramatically lowered and the opportunities are greatly increased. How can these marketing messages be best managed to ensure that you hold your consumers' attention without swamping them?
5.00pm - 5.45pm: You're Not Just Selling Records
With so many possible channels for marketing and distributing a vast array of products and experiences, it is key to understand the artist/group as a brand. Oh yes.
6.00 - 6.40: Dance and electronic music in France : small is beautiful
Clara Moreno, Marketing Manager for Coda, France's reference magazine for dance and electronic music, leads a seminar on the French music market.
The seminars are just one part of the London Calling line up - there'll be showcases, trade fair stuff, a Mixmag DJ competition and lots of other things too. We'll have more on the showcases later this week, meantime full info at http://www.londoncalling2005.com