Madonna and Missy Elliott are to perform a version of the former's first UK No 1, 'Into The Groove' ('85) for a new GAP ad.
Madonna has made a pretty penny from advertising and product endorsement, getting £4m for advertising Max Factor in 1999. The MediaGuardian reckon she'll be getting 'several million pounds' for this particular spree.
The clothing chain recently announced a huge rise in sales following its move to fashion basics - jeans, and
T-shirts etc – and not temporal fad accessories.