EMAP's Magic radio station is adding a bit of celebrity to its line up, moving the station away from its more music, less talk policy, at the weekends at least. No word on which celebs the station is planning to hire, but Big Brother is nearly up for another year so there's a few more z-listers to choose from.
The station's new MD, Andria Vidler, who is behind the format revamp, told radio fans everywhere: "Emap is committed to growing Magic with investment in music, programming, imaging and marketing - but it is evolution not revolution. To begin with we'll be introducing some new high-quality weekend shows which will give Magic more talkability whilst still putting the music first".