The MD of the London version of Magic radio has been promoted to the role of Chief Marketing Officer for parent company Bauer Consumer Media, which will mean she will oversee the marketing for all of the media firm's print, radio, online, mobile and TV activity. Andria Vidler, who already had a second responsibility for expanding Bauer print brands like Heat, Closer and Q in the digital radio domain, will take on the company wide brief later this month, taking over from previous CMO Simon Stewart who left the firm back in January, not long after Bauer's acquisition of what had been EMAP Consumer Media. An announcement of a new chief for Magic London is expected shortly.
Mar 20, 2008
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1 min read
Magic London chief takes top marketing role at Bauer Consumer Media
Andria Vidler, MD of London's Magic radio, is promoted to Chief Marketing Officer of Bauer Consumer Media, succeeding Simon Stewart, who left in January.