EMAP's Magic London station has announced a year long media partnership with English National Ballet. The alliance will begin this week with the cheesy listening station promoting the English National Ballet's performances of 'Swan Lake' at The Palace of Versailles in France in July. On air ads will drive listeners to the station's website, where they will be able to win tickets to the show, plus Eurostar tickets to get there. Similar promotions will be staged for future ENB performance closer to home.
English National Ballet marketing chief Louise Halliday said this of the hook up: "Media partnerships such as this are vital for English National Ballet and we are delighted to be working with Magic 105.4. Magic listeners represent the perfect audience for ballet and we're thrilled to be spreading the word about this exciting art form. We hope our relationship with Magic 105.4 will continue to grow and that listeners will be inspired to see English National ballet, perhaps for the first time".
Julieanne Toole, Head of Sales at Magic, added: "Magic 105.4's audience continue to enjoy high quality events in London and with this first time partnership with English National Ballet, we are extremely proud to share some truly amazing events over the coming year. To enjoy this level of association with such a prestigious organisation is a unique and gratifying experience".