The ever growing MAMA Group yesterday announced it had selected Ticketmaster as its official authorised ticketing provider. The deal means Ticketmaster's AccessManager entry control system will be installed at many of MAMA's venues including the Hammersmith Apollo, Forum and the Barfly venues.
Chris Edmonds, Ticketmaster UK MD, told CMU: "MAMA Group is a rapidly emerging major player within the UK live music market and I am delighted that they have appointed Ticketmaster as their official authorised ticketing partner. Through our commitment to offer our clients innovative solutions, I am confident that we will make a real difference to their ongoing business development".
MAMA bosses Adam Driscoll and Dean James added: "We are delighted to be able to continue offering Ticketmaster's services to customers using our live music venues. Our live venue business has grown substantially this year and as an operator of 18 music venues around the UK we now play host to over 2 million customers a year. Our aim is to offer a wide choice of ticketing options to customers and as delivery mechanisms continue to evolve our deal with Ticketmaster secures an important component of that approach".