McDonalds yesterday confirmed they are following Coke, Pepsi and Heineken in giving away free music downloads to their customers. The fast food giant has gone into partnership with Sony Connect and consumers will be able to access free music via the service when they buy a Big Mac meal.
For McDonalds the campaign is an extension of its 'I'm Lovin It' campaign, which began when they forged a commercial relationship with Justin Timberlake last year. The new music promotion is expected to kick off in the US next week, and will be rolled out to nine other countries over the summer - including the UK.
For Sony Connect, who are about to launch their download service, the McDonalds deal should raise wareness of the service on a global level. The deal follows the previous announcement of a deal between Sony Connect and Air America which will enable Connect customers to earn 'air miles' as they buy music, while Air America frequent flyers will be able to redeem existing air miles for music.