Mean Fiddler have signed a deal with Shazam to link their download platform to the 'what's-that-tune' mobile service. Shazam is that service where you point your phone at speaker and it tells you the name of the song you're listening to. As far as we can make out, the new partnership will mean that once Shazam has identified a track you will be invited to buy it via the Mean Fiddler digital download platform.
Announcing the new deal Mean Fiddler boss Vince Power told reporters: "This is a tremendous opportunity for Mean Fiddler to capitalise on the most popular method of paying for legal downloads, as our research indicates that 67% of all legal downloads are paid for using mobile phones. We plan to extend our digital music services across Europe, the US and Asia, and this deal testifies to our commitment to achieving that goal".