Word is that Microsoft might follow Apple in jumping on the podcasting bandwagon. Adam Curry, an American DJ who has been spearheading podcasting in the US, has revealed on another podcast radio show that Microsoft have contacted him for advice on the podcasting phenomenon. He told the Gillmor Gang show: "It was like 15 minutes after the [iTunes podcasting feature] showed up in the Wall Street Journal when Microsoft called, saying, 'Hey, how do we get in this?'"
That said, insiders say Microsoft are more likely to adopt a wait-and-see philosophy to podcasting than Apple, keen to check that what is currently a niche group interest really takes off before investing in adding any podcasting functionality to the Windows Media Player. Also, if and when they do go the podcasting route, they are sure to find a more Microsoft friendly word to describe the phenomenon - the word 'podcasting' being routed a little too much in the Apple court.