Microsoft are expected to start getting more competitive in the download space in the next few months, with a huge advertising push planned in the US featuring the likes of Gwen Stefani, Shakira, Stevie Wonder and Beyonce, and a 'five free downloads' promotion for new customers.
Microsoft have kept their MSN Music service quite low key to date, though a big marketing blitz was always likely. That said, some insiders say that blitz may have been brought forward in light of Yahoo's recent high profile arrival in the download space. Either way, it will be interesting to see if Microsoft can use their huge existing membership and big advertising spend to take on the more established names in the field, and especially Apple's iTunes.
And Microsoft won't be the only people with their fingers crossed regarding the success of the MSN Music platform. The makers of MP3 players that use Microsoft technology will be looking for help in their battle to stay afloat in the shadow of the ever mighty iPod.