The nominations have been announced for the Mobile Entertainment Awards, which will be awarded by Mr Pete Tong at a ceremony on 24 May. Apparently these awards are called the Meffys, which is nice. Announcing the Meffy nominees, the boss of the Mobile Entertainment Forum who run them told reporters: "The high calibre and volume of entries this year reflects the vibrant nature of the mobile entertainment market. Companies reaching the shortlist range from major global brands through to dynamic start-up companies, each significantly contributing in their own way to the growth of mobile entertainment."
The shortlists look like this:
The Mobile Games Award: Digital Chocolate - 'Tower Bloxx', Glu Mobile - 'Zuma', Ideaworks3D - Electronic Arts 'Need for Speed: Most Wanted', iFone - 'Sonic the Hedgehog', InfoSpace & MTV - 'Dirty Sanchez'
The Mobile Music Award: Hungama Mobile - 'Jhalak Dikhla Ja Music Service', 3 UK - '3's Mobile Music Service', Sprint Nextel and Groove Mobile - 'The Sprint Music Store', Vodafone Group Services and Sony NetServices - 'Vodafone Radio DJ', Warner Music - 'WAMO Packs'
The Mobile Content AwardL: Buongiorno - 'Soccer Addicts', Channel 4 New Media - 'Channel 4 Mobile Portal', Chooz Active Content - 'Foreplay', Inventa Productions - 'Jamie's Mobile Kitchen', Norwegian Broadcasting Corporation - 'Winter Olympic Games 2006'
The Mobile Services Award: Bango - 'The Bango Service', 3 UK & Yospace - 'SeeMe TV', mBlox - 'Off Portal Full Track Music Download Service', MTV Networks - 'Mobile TV Channels', QUALCOMM - 'The BREW Solution'
The Mobile Innovation Award: Cascada Mobile - 'TAG', CoreMedia - 'CoreMedia DRM 2005', 3 UK and Yospace - 'SeeMeTV', Liquid Air Lab - 'Spodradio', MX Telecom - 'Video Short Codes'
The Mobile Entertainment Operator Award: 3 UK, Orange, Que Pasa Communications - 'Virgin Mobile BITES 3G', Vodafone Group Services
The Mobile Entertainment Handset Award: LG Electronics - 'U880', Motorola - 'RAZR V3x', Nokia - 'N70'
The Mobile Entertainment Marketing Campaign: Celltick Technologies - 'mLive Thailand', Parlophone - 'Gorillaz: Queen's Speech', Hungama Mobile - 'Apsara Awards', iFone - 'Sonic the Hedgehog', France Telecom/Orange and Warner Music - 'Madonna: Confessions on a Dance Floor'