A new report reckons mobile music will make up a third of the whole music industry by 2011, which will come as good news to Terra Firma whose ambitious plans for turning round EMI's fortunes rely on a real boom in digital and mobile music sales which deliver higher profit margins. Consulting firm Understanding & Solutions reckon mobile music will be worth $11 billion in four years time. The company's David Sidebottom says: "Alongside online, mobile music is essential to the future of the music industry. Japan, closely followed by the US, has the most efficient mobile music landscape: both countries have a concentrated operator base and a large pool of potential subscribers, providing economies of scale for the music companies. Looking to emerging markets, mobile could become the number one platform for music, where packaged CDs haven't gained traction due to piracy and lack of ownership. Both China and India are showing large revenue gains, which are being driven by strong mobile subscriber growth and the status associated with music-related personalized mobile products".
Dec 7, 2007
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1 min read
Mobile music worth 11 billion by 2011?
A report from Understanding & Solutions predicts mobile music will be worth $11 billion and a third of the music industry by 2011.