Possibly still aggrieved by Radiohead's innovative pricing scheme overshadowing their announcement a few weeks ago about their free album download through Xfm, The Charlatans have taken the opportunity of it being a quiet week for 'revolutions' in music to promote their deal with g8wave Holdings, a mobile media company, which will see the band create a mobile internet site (that's a site accessed on mobile phones, in case you wondered) to promote the new record.
The site will offer fans the opportunity to download ringtones, full tracks, images, videos and other content, as well as get updates from the band for free. Taking the mobile promotion one step further, g8wave and the band are also collaborating on providing mobile ticket sales and a mobile store selling t-shirts and posters, just to make sure you can top up your Charlatans merch at every opportunity.
Band manager Alan McGee says this: "Giving away the music for free is the most intelligent option for bands, as it maximizes other revenue streams and stops this whole notion of stealing music by making it legal. Working with g8wave on adding mobile to this mix was absolutely natural and takes The Charlatans up to the next level with our approach to delivering music to the people."