Microsoft UK yesterday announced more details about its new free on-demand video service, MSN Video, which will provide "the best content and community-connecting technologies", whatever that means. The IT giant also confirmed partnerships with both MTV and SonyBMG in relation to the service
Here's what MSN UK Portal Business Manager Rob Crossen says: "Online video has exploded in the last year and we're seeing growing competition for consumer's eyeballs as traditional media companies and new players enter the game. As advertisers follow these eyeballs, online video advertising is expected to be the fastest growing ad category on the web for the foreseeable future. Our vision for MSN UK is to provide what we coin the social portal, combining content that informs and entertains with social networking via Windows Live services for our audience. Video is a key element of that social portal, with our goal being to offer our audiences the best content around".
So, there you have it. Bring on the social portals I say.