MTV International has announced a new ongoing awards programme in which it will honour the videos that have been most played across its network of channels. See, I knew there was a reason they had that bloke locked in a cupboard in Hawley Crescent counting.
39 MTV channels from across the world (though not the US) will contribute data to the new programme, and any video that gets more than 3000 plays will be declared as having 'gold' status, and any video that is played 6000 times will have 'platinum status'. The counting actually began back in February, and based on plays between then and June the following gold and platinum awards have already been presented.
Platinum:
Akon - I Wanna Love You
Avril Lavigne - Girlfriend
Beyonce & Shakira - Beautiful Liar
Christina Aguilera - Candyman
Fall Out Boy - This Aint A Scene
Gwen Stefani Feat. Akon - The Sweet Escape
Justin Timberlake - What Goes Around
Kaiser Chiefs - Ruby
Mika - Grace Kelly
Nelly Furtado - All Good Things Come To An End
Nelly Furtado - Say It Right
Pussycat Dolls /Timbaland - Wait A Minute
Gold:
Amy Winehouse - Rehab
Arctic Monkeys - Brianstorm
Bloc Party - The Prayer
The Fray - How To Save A Life
Good Charlotte - Keep Your Hands Off My Girl
Gym Class Heroes - Cupids Chokehold
James Morrison - Wonderful World
Just Jack - Starz In Their Eyes
Commenting on the whole shebang, MTV SVP Talent & Music Jamie Caring told CMU: "We are delighted to introduce these awards. It is appropriate that this exciting new initiative comes from MTV, the original pioneers of music video broadcasting. MTV's growing roster of international music based channels (78 at last count) represents one of the globe's biggest TV networks. Our MTV, VH1, TMF and VIVA services across the world have music videos and artist led content as their backbone, generating thousands of music hours reaching millions of viewers. We thought the videos that had made most impact on our channels and on our viewers across the board, generating the most air time and the best reaction from audiences needed celebrating in some way...official recognition for staggering numbers of plays!"