And talking of supporting the post-tsunami relief effort - MTV have confirmed they are transforming the Asian version of their
VMA awards into a fundraising event for the aid agencies working around the Indian Ocean.
The
MTV Asia Awards were due to take place at the Impact Arena,
Bangkok on 3 Feb. While the awards will still be made, organisers will transform the event into a major benefit under the banner
MTV Asia Aid.
Announcing the plans, MTV Networks International President Bill Roedy told reporters: "MTV International is uniquely positioned to help in this recovery. The Asia Aid benefit is part of MTV Networks' wider global response, utilising all of our resources, including our global network, to add to the worldwide response."
**Frank
Brown**, the boss of MTV Networks Asia Pacific, said: "MTV
Asia Aid will be the initial focus of MTV Networks Asia's ongoing support of the recovery efforts. MTV Asia Aid will reflect the resilience and the spirit of the people of Asia as we come together to rebuild and look towards the future."
**Sharad
Sapra of UNICEF**, one of the bodies due to benefit from the event, added: "The kind of attention that MTV can bring to the devastation faced by the millions of people affected by the tsunami is invaluable. It is important now, and it will become even more important in the future as the world community joins hands with governments, local communities and families to begin the long and arduous process of reconstruction and recovery."