Stockholm-based Musicbrigade, which recently expanded from its video streaming origins to offer a wider range of digital music services, has announced a pan-European deal with EMI which will allow them to make EMI music and videos available via their online and mobile platforms in 23 European territories. The deal will also allow the company to make EMI music available to customers of their subscription service.
Confirming the new partnership, Simon Gooch, Musicbrigade's VP Of Content & Programming told CMU: "EMI were the first major label to endorse Musicbrigade and the company has been a long-standing partner and supporter of the company since 2000. This new agreement demonstrates EMI's commitment to us and to digital music in general. This deal is a key part of our ambitious agenda to become a major, pan-European player in the European digital music market. Having access to EMI's amazing music catalogue across both video and audio content will allow us to offer single-user, multi-device and multi-platform convergence and will allow Musicbrigade to present more choice to our customers which will considerably strengthen our offering."
EMI's VP Of Digital Distributions & Development, Doug Lucas, added: "This is another example of EMI working closely with partners to develop and encourage new business models, expand our digital reach, and give consumers yet another way to access and interact with our content. Musicbrigade has been one of the pioneers of the online music video market, and EMI is very pleased to be able to work with as they realise their vision of providing both audio and video music products to fans across multiple platforms."