"One of the problems with major record labels today is that people who work there only know about their specific role or department. That's what was so great about working at a label like Stiff Records, everybody did a bit of everything, and that meant you had a really strong team".
And so some words of wisdom from former Virgin Records boss Paul Conroy, reminiscing about his days as General Manager of the legendary London based independent Stiff Records, the home to a stack of musical legends, including, among many others, Ian Drury And The Blockheads, Graham Parker, Kirsty MacColl, Madness and the early releases of Elvis Costello. He and Stiff Records co-founder Dave Robinson were discussing the history of the label at a special MusicTank event at London's 10 Room last night, reminiscing about Stiff's ten year history from 1976 to 1986, and in particular the seven years that Conroy spent with the independent.
While the evening was primarily concerned with the history of the label, and the many exploits of its staff and artists during a decade of making music, both Conroy and Robinson provided some tips and inspiration for those currently embarking on a career in independent music. "The fact you have to get involved in everything at an independent is a really good thing", Conroy continued, "you all get involved in everything, even though half the stuff you do you've never done before. Some things work, some things don't, but when you have that approach you can achieve so much more".
As for tips for artists or independent labels of the future, Robinson provided the words of wisdom: "It's all about persistence. Believe in what you do, and try and get exposed as much as you can. If no one will pay an intention, just play in your local pub. Get yourself noticed and stick with it. Most bands I can think of made it because of a lucky break. You've got to stick at it until that lucky break happens."
And how has the industry changed? Robinson: "Has it changed? I don't know. The major labels are all run by accountants now, the mavericks and characters have gone. But then again, we hated the majors then too, nothings changed there. We achieved a lot just by being independently minded, and I think that can still be the case".
"And the one thing we didn't have", Conroy continued, "was the internet. New bands don't have to depend on a handful of radio stations and magazines any more, they can reach fans through the net themselves. That's a great opportunity for new bands, and you can see it working here and there. Persistence is still the important thing, but making use of those new opportunities is another way for independents to make it".