Music video website and home to the CMU-Tube, MUZU TV, has announced a new licensing deal with EMI which will see over 5000 videos from the major's catalogue appear on the service. The EMI content will be added to videos from existing major label partner Sony Music and indies like Ministry Of Sound, Skint and Ninja Tune. The EMI deal comes as the video service opens up its doors to users outside the UK and Ireland.
Confirming the new deal with EMI, MUZU's Ciaran Bollard told CMU: "It is an exciting time for us at MUZU TV, opening the site globally, and adding some of the world's biggest artists to the music video catalogue through the agreement with EMI Music. These key milestones further demonstrate that MUZU TV is well on its way to becoming the de facto source for fans accessing music video while generating money for labels and bands when their video is accessed on or off the MUZU TV service. This deal also includes: behind the scenes, tour diaries, live and interview footage bringing fans closer to their favourite artists".
EMI's VP digital biz development Ian Whitfield, meanwhile, added: "EMI Music's mission is to bring artists and fans together and create value wherever music is experienced. MUZU TV have shown that they are creating a destination that is appealing to fans and will drive a new revenue stream in the UK and Ireland for our artists and their great video content".