Mar 20, 2009 • 1 min read

NBC launch new song talent contest

US network NBC is launching 'The Sing Off', a talent contest for a cappella groups with a Sony Music record deal as the prize, as a rival to 'American Idol'.

US TV network NBC is to launch a rival to Fox TV's long running pop talent show 'American Idol'. It will be called 'The Sing Off' and I think it's USP is that it will feature a cappella singing groups competing for the grand prize which, like the prize on its Fox rival, is reportedly a Sony Music record deal. The Hollywood Reporter quote NBC's Paul Teledgy thus: "This is a fantastic feel-good series that viewers of all ages can enjoy. To hear these singing groups re-create a popular song with only the sounds of their voices is truly amazing".

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