Nelly is to team up with sportswear giant Reebok and bring out a signature collection of footwear, clothing and accessories. The rap star, who likes his trainers, said "I've always been into sneakers and throughout my career I've always wanted to have a signature pair of sneakers that truly reflect my personal style. It made the most sense for me to partner with Reebok because they fully understand and respect the culture of sports, music and entertainment."
To promote the new line Nelly who will appear in commercials as part of Reebok's 'I Am What I Am' campaign. He's not the first rapper to go into partnership with Reebok - Jay-Z and 50 Cent did it too.