As previously reported, US rap star Nelly recently signed a deal with South Africa based company Mojalife to have his Vokal, Applebottom and Pimp Juice brands distributed on the African continent. It seems his South African ventures won't stop there though, as he's also entered talks to host a local version of MTV's Pimp My Ride. Personally, I don't see the point of Pimp My Ride without Xzibit and his winning smile, but there you go. Don't even get me started on Westwood.
The rap star is also reportedly planning to launch an Idol style reality show, with the winner set to sign a two year record deal with Nelly's own label Derrty Ent, which is also about to launch in South Africa.
What is it with these rap stars, wanting to take over the world with their brands and stuff? Actually, you know what, I know what it is; and I just don't think it's healthy.