US based digital music company Network Live, which specialises in broadcasting live events through digital media platforms, has announced a partnership with mobile phone network O2 which will make the group's content available via mobile to customers in the UK, Ireland and Germany.
Network Live is a joint venture between AOL, XM Satellite Radio and live music company AEG, and most of their high profile output so far has reached the public via AOL and XM. The new deal, which follows O2's involvement in Network Live's recent Live 8 and Madonna broadcasts, will provide Network Live with a valuable new audience, while giving the phone company exclusive content in the increasingly competitive mobile music sector.
The deal sits alongside an existing partnership between O2 and AEG relating to the redevelopment of that old Millennium Dome over there in East London. As a principle sponsor of the AEG run complex, O2 is expected to have its own 2000 capacity music venue on the site, and events held there will most likely be webcast to the phone network's customers via the Network Live relationship.