May 30, 2003 • 1 min read

New media, new danger

A US campaign opposing relaxed media ownership rules, which would let Rupert Murdoch expand his media empire, is running TV and print adverts ahead of an FCC announcement.

A massive US campaign has been designed to invoke opposition to Rupert Murdoch, who they bill as "the man who wants to control news in America". The campaign is in response to plans to relax the media ownership laws in the US, which will allow Murdoch to expand his already huge media empire. US TV stations (though presumably not the Fox network) are airing adverts that show Murdoch's frowning face with the slogan: "This man wants to control the news in America, The FCC [federal communications commission] wants to help him." Print adverts feature Murdoch's face in four different TV screens with the logos of NBC, CBS, ABC and Fox and read "Rupert Murdoch, the Australian media mogul, already owns the Fox TV network, eight cable networks and local TV stations in 34 US cities." We'll see whether the campaign has an affect on the legislators when the FCC announce details of their plans for legislation change early next week.

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