Talking of The O2, New Stream Media, the dome's 'digital content partner', has announced it has now completed licensing deals with all four major record companies which gives them the rights to record concerts by those majors' artists which are held in the main O2 arena and the smaller indigo2 venue (well, subject to artist approval).
Those recordings will be mainly distributed via O2's proprietary content platform, accessible to the phone firm's customers. NSM have already recorded gigs with Keane, Sugababes, Elton John, Bloc Party and The Cribs. Deals with the bigger indies are expected to follow.
Here's what NSM's Managing Director Abigail Hemingway has to say for herself: "Signing framework deals with the major labels allows us to approach the majority of artists coming to perform at The O2 with a compelling proposition: we shoot their show in HD, combine distribution and marketing with huge audience networks and collaborate with labels in terms of synching the content up with an existing release schedule to add value".