Nirvana track 'Breed' has become the first song by the band to ever be licensed for commercial purposes. The legendary grunge band's move into the sync rights domain follows Courtney Love's decision to sell 25% of her stake in the Nirvana catalogue to Primary Wave Music Publishing for a reported $50 million last year. They are very big in the whole sync rights domain and, according to finance site Portfolio, they have now licenced 'Breed' for use in an Austrian TelCo advert, in movie 'Shoot Em Up' and in videogame 'Major League Baseball 2K7'. Quite what the telephone company are trying to say by advertising their services with song about a woman being landed with an unwanted baby I'm not sure, but I'm sure they know what they're doing.
Oct 30, 2007
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1 min read
Nirvana track appears in ad, film and video game
Nirvana track 'Breed' has been licensed for an Austrian telecoms advert, the film Shoot Em Up and a video game, the band's first commercial sync, following Courtney Love's catalogue sale.