Pepsi won’t renew their sponsorship deal with pop idol Greath Gates when it runs out next Spring. He was snapped up for a £750,000 advertising deal after being runner up in the TV talent show, but the company have not taken up the option to renew. A spokesman for Pepsi told the Media Guardian: "We are always hopeful people will become superstars. But in the same way as our deal with Roy Keane ran its course, Gareth has done his job and he's been great. The partnership will come to a natural conclusion and we wish him all the best for the future."
Oct 11, 2002
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1 min read
No more Pepsi money for Gareth
Pepsi will not renew its sponsorship deal with Pop Idol runner-up Gareth Gates when it ends next spring.