A song by Jim Noir is to feature in sports brand Adidas' World Cup ad campaign. The track is 'Eanie Meany', taken from his album 'Tower Of Love', and it features the lyrics: "If you don't give my football back / I'm gonna get my dad on you". The advert will show a variety of football stars playing soccer with two young boys.
Meanwhile, Noir, who is set to release a new single, 'My Patch', on 8 May, starts a UK tour next month, initially with Shack, beginning headline dates on 24 May. Dates are as follows.
12 May: Liverpool Academy
13 May: Salford Lowry
14 May: Oxford Zodiac
15 May: London King College
18 May: Newcastle The Cluny
19 May: Glasgow King Tut's
21 May: Bristol Fleece
22 May: Nottingham Rescue Rooms
24 May: Brighton Spiegel Tent
25 May: Cardiff Barfly
26 May: Cheltenham Hub
27 May: York Fibbers
29 May: Newcastle Evolution Festival
30 May: Edinburgh Venue
31 May: Glasgow Arches
2 Jun: Stoke Sugarmill
3 Jun: Sheffield Leadmill
4 Jun: Manchester Academy 3
6 Jun: London Kings College