In a streaming market dominated by Spotify, Apple and some super buzzy emerging market players, at least Tidal has its dodgy data scandal to keep it in the headlines.
And helping with that process this week is the Norwegian Authority For Investigation Of Economic And Environmental Crime, which has now confirmed it is investigating allegations that the Jay-Z owned streaming service fiddled the figures relating to Beyonce and Kanye West streams.
This, of course, all relates to the exposé about Tidal stats published by Norwegian business newspaper Dagens Næringsliv last May. Jay-Z’s streaming business is of particular interest to journalists in Norway because the rapper got into the digital music game by acquiring the Nordic company WiMP and its Tidal brand back in 2015.