More musicians and brands type nonsense. Paolo Nutini has been signed up by Puma to be the face of the brand's new international 'Sportlifestyle' campaign, which will feature the Scottish singer-songwriter's track 'New Shoes', from his debut album 'These Streets'. The multimedia campaign will see thirty second ads on TV, radio, mobile and online platforms, plus, Nutini will make live appearances and perform in-store promotions.
The deal was forged by Warner Music UK's new (and previously reported, I reckon) Brand Partnerships division. John Reid, President of Warner Music Europe says this: "As part of the dynamic transformation of our business we continue to expand the menu of services we offer our artists and seek to establish new ways for them to connect with fans. This is an impressive example of how Warner Music Group can offer a comprehensive synch, licensing and brand partnership package that brings brands and bands together in exciting ways".