Official Charts Company renews alliance with Kantar Millward Brown

The Official Charts Company has extended its deal with research firm Kantar Millward Brown through to 2025 so that they can continue working together on all that musical counting you love so much. By the end of the current contract, Kantar Millward Brown (originally, in much simpler times, Millward Brown) will have been involved in compiling the UK music charts for more than three decades. Though, despite its involvement in the charts since 1994, the research company won the new contract following a competitive tender process. Confirming all this, OCC boss Martin Talbot said: "In our three decades working together, the Official Charts and Kantar Millward Brown have seen huge changes in the charts and the way data is presented to the entertainment industry. I have no doubt there will be further evolution in the years to come - and there is no team we would rather have by our side than our friends in the Kantar Millward Brown chart unit".