Feb 28, 2006 • 1 min read

Ordinary Boys developments

Universal division Polydor is extending its licensing partnership with independent label B-unique to cover The Ordinary Boys, who will be worked on their third album due later this year.

Still awake? Good. Now, Ordinary Boys news. I might get this slightly wrong, because I was off sick the day they covered the 'licencing relationship between Universal division Polydor and independent label B-unique' at my school, but I think I've got it nailed.

Basically Polydor has a licensing partnership with B-unique on some, but not all of its artists. Kaiser Chiefs and The Automatic were already covered by that relationship (which is why you can't really count the Kaiser Chiefs wins at the Brits as wins for the independent sector), but the Ordinary Boys were not. Having now recognised the musical genius of Preston and co (and not with any intention of cashing in on recent Big Brother hype), Polydor are extending their B-unique partnership to cover the band, meaning they will work their third album, which is due out later this year.

Confirming all that, Polydor co-president David Joseph told reporters yesterday: "The band have built up a loyal fanbase and the new music we've heard is fantastic. It is now their time to go to a new level."

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