The new Oxford commercial terrestrial radio licence has gone to Absolute Radio, who already operate the city's youth station Oxford's 107.9FM (which began life a long time ago as a student radio station, don't you know). They will launch the previously reported Jack FM format on the new frequency, which will offer music programming for the 35-55 age group. Needless to say, Absolute will merge the advertising and administrative efforts of their existing and new Oxford station which should allow them to achieve considerable cost savings.
Oct 16, 2006
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1 min read
Oxford licence goes to Absolute
Absolute Radio has been awarded the new Oxford commercial radio licence and will launch its Jack FM format on the new frequency, aimed at 35-55 year olds.