Word is that P Diddy's distribution deal with Vivendi Universal, signed last week, could have been worth as much as $75 million – much closer to the original $100 million asking price than the $10 million it was rumoured the majors were offering. That said it's not clear exactly what the deal involves – some insiders reckon that some of the payment may be in the form of promotion / distribution services in kind, rather than as a cash advance. All Combs would say about the deal is: "What we are doing is black history right here. I retain 100% ownership [of the label]. I just pay a distribution fee and get promotion."
Feb 11, 2003
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1 min read
P Diddy deal could be worth $75 million
P Diddy's distribution deal with Vivendi Universal may be worth as much as $75 million, though it is unclear how much is paid in cash.