American punk band Pennywise will give away their new album via MySpace, with whom they have signed a worldwide deal (via MySpace's own label MySpace Records). The album will be available via traditional CD routes too, but fans will be able to get a free digital version of the album via MySpace in a promotion sponsored by mobile marketing firm Textango - the album will actually be available via their MySpace page.
MySpace have indicated that the Pennywise project is the first of a number of music based promotions the social network company is planning - hoping to position itself as the platform of choice for innovative advertising funded music distribution, or something like that. That Tom Anderson fella - MySpace co-founder and MySpace friend of all, has told reporters the deal is "just the beginning of a high volume of cutting-edge music programming".
Hmmm, perhaps MySpace can maintain its position as the flagship social networking platform in the music space, even if Facebook introduce a brill band service.