The Pringle people, the crisps not the jumpers, have entered into a partnership with indie digital aggregator The Orchard that will see their overpriced crisp products come with two free ringtones per tube. The tones available will include comedy and movie clips, plus music snippets from artists represented by The Orchard. Confirming the promotion, Pringles Brand Manager Claire Miller told reporters: "Pringles is all about fun and we want to find great ways to connect with our consumers" while The Orchard boss Greg Scholl added: "The independent music sector continues to develop exciting new digital programmes and offer unprecedented promotion opportunities for artists that, unlike programmes of the past, are royalty-bearing".
Mar 13, 2007
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1 min read
Pringles put ringtones in their tubes
Pringles crisps are partnering with indie digital aggregator The Orchard to include two free ringtones with each tube.