Programmedia have confirmed that they will be coordinating the advertising sales for media being distributed at this year's V Festival, The Big Chill and Bestival.
Launched last month, Programmedia aims to give advertisers a one stop shop where they can reach young and music consumers through a variety of media, most associated to major music events. As well as the new events, Programmedia is representing media being distributed at London Calling, Metro Weekender and London Rise, as well as regular music publications SWELL and GRAB.
The V Festival programme sounds particularly exciting. It is going to be edited by Loaded founder James Brown who says of it: "We'll be making it look and feel more like a magazine. It's going to combine information and fun and have stacks of energy. The aim is to create something that people will not only use on the day but will also cherish forever".
More info on all things Programmedia are online at http://www.programmedia.co.uk