Management firm Q Prime has formally announced a new partnership with manager Aaron Frank and his Nashville-based company which has resulted in the creation of a new division, Q Prime AF.
Explaining how that new partnership came about, Q Prime co-founder Peter Mensch says: “Eight months or so ago, over lunch, Cliff and I decided that we needed to move Q Prime past the normal standard of management company rating: gold, platinum standard just wasn’t enough. We wanted to establish a new standard. Tantalum, a rare earth precious metal found in eight countries and an absolute necessity in the digital world, totally fit the bill".
"Luckily for us", he goes on, on the off chance you're following any of this, "Aaron, with his group of amazing artists, had a similar vision and, under the theory that the modern age needed a new standard of excellence, agreed to create the Tantalum standard of management companies. Therefore, we give you a true partnership: Q Prime + Q Prime AF".
Frank brings to the new venture his existing roster of management clients, including Greta Van Fleet, Marcus King, St Paul And The Broken Bones, Houndmouth and All Them Witches.
Alongside its main New York base, Q Prime already has two other divisions: Q Prime UK in London and Q Prime South, which is also based out of Nashville.