Joey Simmons, better known as Rev Run of Run DMC, has signed a new record deal with London based Craze Productions, who have been behind a number of online and mobile based hip hop initiatives in the past, and who are expected to move into physical releases through their new relationship with Simmons - albeit with a continued bias to online activity.
Craze CEO Sam Kleinman told reporters: "This is a landmark deal for Craze Productions, which will put our company at the forefront of multi-faceted marketing and promotion in hip hop. It will lead other major artists to sign direct with digital record companies thus bypassing the major recording companies".
Simmons himself said in a statement: "I am excited about this new album and venture with Craze Productions. The reason why I signed with Craze Productions was the totally radical manner in which they view the current global market potential for hip-hop".