London based rock channel Rockworld.TV has announced a deal that will see the station, currently broadcasting via Sky and its own website, available via the previously reported web TV platform Joost.
Here's what Rockworld co-CEO Peter Hadfield has to say: "We are always looking for new ways in which to enhance our broadcast offering and Joost provides a unique platform through which we can extend our reach and enhance the visibility of the Rockworld.TV brand. We have already achieved real impact online through our own web activities and we see Joost as the perfect way to augment that progress."
Joost's Exec VP Of Content Strategy And Acquisition, Yvette Alberdingk Thijm, added: "We are delighted to partner with Rockworld.TV and look forward to offering our viewers a channel devoted to some of the best music programming. This deal provides further evidence that we are creating a unique, communal television experience for viewers where content owners can distribute professionally-produced programming with the quality and security they need".